@misc{HofmannOpitz2017,
  author    = {Kay Hendrik Hofmann and Christian Opitz},
  title     = {Explaining the Controversial Appeal of Movie Franchises : An Application of ‘Consumption Capital Theory’ to Serial Media Content},
  url       = {https://economiststalkart.org/2017/10/10/explaining-the-controversial-appeal-of-movie-franchises},
  institution = {Fakult{\"a}t WiSo},
  year      = {2017}
}